Playtech has entered a partnership with Hard Rock Digital in a deal worth $85 million. This agreement between the gaming supplier and casino operator includes a 2% share acquisition of Hard Rock’s shares by Playtech.
- Playtech acquires 2% of Hard Rock Digital’s Shares
- Playtech’s investment amounts to $85 million
- This deal puts Hard Rock Digital’s valuation at $4 billion
A Bold Statement by Playtech
One of the most famous gaming suppliers in the world, Playtech, has invested $85 million in Hard Rock Digital. This includes a minor stake acquisition which encompasses 2% of Hard Rock Digital’s public market shares.
This business move is a vote of confidence in the Hard Rock Casino brand. Playtech’s CEO, Mor Weizer, shared his enthusiasm in light of the deal by saying:
“The Playtech team is thrilled to announce our strategic partnership with HRD. Hard Rock International has cemented itself as a marquee name worldwide, not just in gambling, but more widely in entertainment. HRD will combine the strength of this global brand with a proven management team, some of whom we at Playtech have known for many years and believe to be among the strongest in the online gambling industry.”
What This Means for US Online Casinos
A partnership with one of the leading US casino brands and operators can always mean good things. If nothing else, we should expect a higher quantity of online slots available across Hard Rock affiliated online casinos.
This deal could clear the path for exclusive releases down the line, but we’ll see what the two parties have in store. Hard Rock online casino is available in prominent states such as New Jersey and Pennsylvania, so players have every reason to be excited.
The excitement is shared by Hard Rock International’s chairman, Jim Allen, who said:
“This partnership will act as an accelerator to Hard Rock Digital’s planned strategic initiative to expand its online gaming offerings to international markets, becoming the first operator with a global omni-channel offering under a singular, irreplaceable brand,”…..“This announcement only reinforces our commitment to lead innovation in the gaming industry and expand the ‘Hard Rock’ experience worldwide. We look forward to providing an authentic, digital experience for Hard Rock’s global fan base within a comprehensive, omni-channel offering.”